Julise Magon was born in 2022 in New York as a personal entrepreneurial project when the founder moved there with her family. It was time to make a dream a reality. More than a brand, it represents an expression of identity and a manifestation of her story. The name Julise Magon (/dʒuˈlis məˈga n/) is a tribute to family. It comes from combining letters and syllables from the names of her parents, her husband, her children, and herself. It symbolizes the connection between generations, different life paths, and a deep bond of love.

My journey didn't begin in the world of fashion, but in marketing after studying Business Administration in Madrid. I worked for multinational companies, but I always felt the need to do something more in tune with my passion and creativity.

Life took me to New York, where I trained as a stylist. There I found the inspiration, energy, and courage I needed to start my project. I decided that fashion wouldn't just be a profession for me, but a way to express myself and a vehicle to make Julise Magon a role model for my daughter and son: the importance of doing something you're passionate about to make your dreams come true.

I'm a mother, daughter, wife, friend, sister… and Julise Magon is a reflection of all of that. I try to express it with authenticity, creativity, and hard work. Every step I take on this path is taken with enthusiasm, enjoying every moment of the process. I would love for everyone who connects with my brand to feel a part of it in some way. Because, ultimately, this isn't just about fashion: I aim to share a story, a purpose, and a way of doing things.

The result is collections 100% made in Spain, combining craftsmanship and technology to offer complete looks that cover every occasion a woman might encounter in her daily life. Each collection is inspired by specific experiences from a particular stage of life she's going through.